Every product, whether popular or new, reaches a stage in its growth graph in which it requires a completely new approach and packaging to reach and further allure its user base. This fact is also applied very well on the apps where the marketers have to pick a new approach after a while to restart the app with new energy and engaging factors.Rebranding is eventually a concept in which the product is transformed to change the look and feel it is delivering to the customer. A product also breaks its old and negative image with the new approach and creates a new one to change people's perception and draw attention to it. Modifying the product also provides companies with a platform to customize their product as the market's latest requirements and trends. So we can say that using this concept properly is quite beneficial to accelerate the business' slow progress.
No simple task is to update the current branding of your app via mobile app development company miami or to rebrand your app. Rebranding requires you to rethink the way a company looks, feels, sounds, and appears to the outside world. Despite complex rebranding, it doesn't have to be expensive. Without breaking the bank, here are ways to approach rebranding.
Your strategy, specifically the strategy document, is the most important part of any branding or rebranding scheme. This is typically a document of 10 to 20 pages and it can be prepared by marketing agencies. The strategy document will define everything about your brand, including — but not limited to — the fonts you use, the color of the logo, the words and images you want your brand to remember, the messaging of your content on social media, and how you want the public and your customers to perceive you.
Sit down with your organization once you have chosen a template and review every part of your strategy template in great detail to get a good idea of the information you want to include before you start designing your brand. Remember to make it easy! The famous marketer, Al Ries, once said, "What's your brand? If in two or three words you are unable to answer that question about your own brand, then your brand is in trouble.
There's no limit to what you can spend on a marketing strategy document as with everything in business — and sometimes you get what you're paying for. But if your finances are tight and you're looking to brand or rebrand a less expensive way, you still have some options. You can hire a professional marketing content writer for a few thousand dollars to produce the strategy paper for you.
After you have drafted your strategy document's skeleton, but before you begin to consider the design implications of your brand strategy, investigate current branding trends and best practices (such as minimalist design) and if possible incorporate them into your branding strategy.Humanization
People want to connect with a human being today, not a machine. This means your organization will need to find a way to respond in a timely and courteous manner to inquiries. In one study, more than 65 percent of people said they felt an emotional connection to a brand and felt like the company of the brand "cared for them." Making genuine connections with your potential customers might not be high on your to-do list, but ignoring the importance of personal connections will put your brand at risk.Activism and responsibility
It's always risky to take a political position, but you can implement a corporate policy focused on the greater good — for example, donating to charity or carrying out a corporate voluntary day. If the charity benefits the environment, animals or nature, it's even better! Startups may not have a lot of extra money to throw around, but if your business even donates the spare change found in their desks, that simple act will resonate positively with consumers and give you something worth mentioning on your social media channels.Design
Much of your rebranding efforts will focus on design, and seasoned professional graphic artists will be employed by marketing agencies. However, hundreds of dollars per hour will not be charged by many talented freelance designers at xamarin app development company.If you want to take a more economical approach to design, try to make yourself flesh out some rudimentary design ideas and then pay for a few hours of consultation with an experienced professional to look at your ideas. If you have a design skills team member, use their talents. For example, color accounts for 80% of brand recognition. You can download a good color theory textbook for about $10 if you don't know anything about color.
One of the reasons graphic designers charge so much is that they typically use the industry gold standard Adobe Photoshop, which is expensive to buy and hard to learn. These artists may also have one or more stock photo sites subscriptions. These programs, tools, and technical skills are added, leading to higher customer fees. However, at a lower or non-existent cost, other design software is available to the public.You can download photos of good quality stock free of charge using websites such as Pexels, and editing software such as PicMonkey allows you to manipulate photos at a much lower cost than Photoshop.
Nonetheless, remember that when you rebrand your startup, quality matters most. If you or your team can not independently produce high-quality brand designs or messaging, investing in a professional with those skills is worthwhile. If you choose to outsource your rebranding work, contacting a professional organization is the easiest way to find a freelance writer, editor or designer. Many of these groups have internal boards of employment and will be pleased to connect you with their members.Some organizations may even have a directory you use to directly search for freelancers. Nevertheless, keep in mind that freelancers belonging to these organizations typically charge the market rate. If you're hoping to save costs, the previously mentioned "gig boards" will be a better bet.Conclusion
It's all your brand. You not only need to develop a good branding strategy, but you need to keep your brand strategy consistent. Dave Grillot, Karmatribe's founder, said that "the more consistent we are with our branding, the more our audience is with our organization an emotional attachment." Reliability and planning can help you keep costs down as you update your existing brand or rebrand completely. You can develop your own brand strategy and seek expert advice in only the areas where support is absolutely needed. Only six out of ten marketers believe their brand aligns with their organization's strategic direction. That statistic suggests that four out of ten businesses have to work on their brand. If one of them could be your company, it's time to get to work!