Until two decades ago, we could barely imagine a term called SaaS in the technology industry. More so, none had imagined the number of SaaS companies would rise up to 11,288 within a few years since the world was first introduced with the concept of SaaS – Software as a Service. Purely an outcome of mastery-orientation in technologies and the emerging need for process automation across industries, SaaS applications have come a long way in resolving business problems. The growth, meanwhile, is expected to be tremendous in the years to come. That precisely answers why most businesses must opt for SaaS for boosting efficiency, and why there is a higher scope for investment in the industry for entrepreneurs and business developers.
SaaS is a cloud-based technology that allows users to use an application over the internet on a subscription-based model. Emails are a very basic form of SaaS. Any tool that is available over the web and runs through the internet can be broadly placed under the category of SaaS. It is a complete software solution that seeks payments on the go. It works on a tenant basis. The entire data that you put across get sources at the data center of the service provider.
Some of the greatest advantages of building SaaS is the utilization of resources and the high scope for Return on Investment. SaaS also allows a high amount of scalability and multi-tenant feature.
Some other benefits of using SaaS for businesses include – mobility of the workforce and automation of task allocation, tracking, and monitoring; tailored pricing for specific features and modules, sophisticated process automation and employee experience. Another huge advantage of SaaS is access to data from across the world.
There are various ways you can look at how you bootstrap your SaaS business. However, three things matter the most:
As more and more industry verticals are moving towards Data Analytics, SaaS can relook their strategies to offer Data as a Service and regulate business Intelligence. Keeping control of Data in a cloud-based server is a critical thing, especially, when there are so many tenants operating through it. A combination of data in the software can help bring insights into customer problems and pain points. This data can be repurposed to devise business strategies that are based on informed analytics, sentiments and patterns.
More so, going by what a leading IT research firm Gartner Inc. indicates, the demand for SaaS is going to mount in the sector of supply chain management. As such, this sector is expected to see a rise to $19 billion growth in SaaS deployments in the next one year.
The growth for SaaS in the markets will be largely driven by two factors – the number of vendors proving the same category of the solution and the procurements that are leading up to SCP trailing.
Gartner also predicts the overall deployment of SaaS in the supply chain industry to increase by 35% by the year 2021.
The current composition of the SaaS market includes CRM (31.6%), Collaboration (6.3%), Procurement (6.3%), Human Resources (14.7%), ERP and Operations (8.4%).
In the near future, Analytics, Content Management, and Product lifecycles are going to be the game changers for SaaS application providers as a major demand will be generated in these verticals. Cloud subscriptions are already on the rise and many SaaS providers are shaking hands with competitors to beat the larger players.
The effectiveness and sustained subscription of a SaaS application is governed by its user-friendly interface and its features that help solve a business problem in a real sense. Anything that automates and enhances a mundane process can fuel the demand from enterprises and individuals.
However, building a successful SaaS application may involve a huge amount of initial investment and a thorough strategy to meet the competition. The markets are already captured by leading players in the market. So, you need to offer something extra valuable and market it pretty well.
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