§ 10 · Domain mastery

Ecommerce Automation & Implementation

Storefronts, back-office ops, and the automations that turn a shop into a shipping engine.

End-to-end commerce: headless storefronts and checkout, catalog, tax and shipping, ERP and 3PL integrations, and then the automations that turn a manual shop into a shipping engine — pricing, promotions, subscription lifecycle, returns, RFM segmentation, and lifecycle messaging.

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§ I

Pillars

01

Headless storefront + checkout

Shopify Hydrogen or Medusa on the front, checkout that clears a real PCI audit, and a payments layer that fails gracefully on card decline.

02

Catalog + tax + shipping

Real product data, real tax across jurisdictions, real shipping rates that reflect what you actually pay a carrier — not marketing numbers.

03

ERP / OMS / 3PL integration

NetSuite, Shopify, ShipBob, and friends wired together with retries, reconciliation, and observability. Not a Zapier chain praying for uptime.

04

Lifecycle automation

RFM segmentation, browse-abandon, replenishment, winback. Klaviyo/Segment driven by events your commerce system actually emits.

05

Subscriptions + returns

Subscription lifecycle that handles the pauses, skips, and downgrades customers actually do. Returns that don't require ops to open a spreadsheet.

06

Growth automations that pay back

Promotions, referral, review flywheels — designed with the finance side of the business so the CAC math holds.

§ II

Domain vocabulary

The words that separate insiders from readers.

RFMRecency, Frequency, Monetary. The segmentation shorthand every direct-to-consumer team should know cold.
AOV / CAC / LTVThe three-letter finance vocabulary that separates a growth conversation from a hope.
Headless commerceDecoupled storefront from platform. Overhyped; still the right answer for many mid-market shops.
Composable commerceThe MACH-alliance flavor of headless. Pattern words that hide real complexity — insiders know when it applies and when it's cargo.
Payment orchestrationRouting between multiple payment processors. Where mature commerce teams recover 1-3% of failed transactions.
Inventory syncKeeping the storefront, ERP, and 3PL in agreement about what's in stock. Where oversell happens.
Chargeback ratioThe number card processors watch. Cross a threshold and your account is at risk. Named more often in ops than in ecom decks.
Klaviyo flowNamed as a first-class artifact. Teams either treat flows as product with owners or leak revenue.
§ III

Open problems we help with

§ IV

What we ship

  1. 01A headless storefront with checkout that clears audit.
  2. 02Real tax and shipping across the geographies you sell into.
  3. 03ERP / OMS / 3PL wiring with reconciliation dashboards.
  4. 04Klaviyo/Segment flows owned by named product folks.
  5. 05A subscription lifecycle with pause, skip, and downgrade paths.
  6. 06A returns workflow that doesn't require ops heroics.
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