Azure AD - B2C: Why Every Customer-Based Business Needs it?

Azure AD - B2C: Why Every Customer-Based Business Needs it?

The B2C model businesses are constantly faced with challenges of scaling up. The upward trend and for marketplaces, for instance, demands the applications to be high-performing, scalable and stable. So, amid a host of options to choose from – while selecting the platform, how would you evaluate which one is better for you as a developer or a business owner? Azure A – B2C is one perfect combination that enables the application builders to scale up for hundreds of new users with absolute ease and comfort. There are tremendous benefits and advantages you’d know as you read on:

What is Azure AD – B2C?

Azure AD stands for Active Directory. It is a cloud-based computing system that offers multiple functionalities for business development, the security of piles of customer data and enhanced customer experiences. Azure is regarded as one of the better providers for single sign-on and direct access to the application and APIs. Azure AD is regarded and recognized as the intersection of Microsoft’s cloud SSO, authentication, mobility and Office 365 capabilities. It helps you design a complete tailored hybrid cloud-strategy that is focussed on delivering unmatched experiences to the users.

It is a SaaS-based application model. Each application that involves the use of Azure AD entails a user flow and custom policy, to work in the most effective manner.

It is an essentially custom-branded identity solution. Using it, you have an edge over other platforms in designing state-of-the-art customer experiences. You can easily customize the CSS, HTML, JavaScript, as well as the entire customer journey. Let us look at the details one by one:

Single Sign-On Enablement

This is one of the better aspects of good UX. The customer is not forced to enter the login details each time. They do not have to retain a large number of login details. For instance, if they are already using and have logged into their Facebook account either on the phone or desktop, the Azure application will automatically pick up those details and ask for a login.

Integration with External Stores

The directory of Azure AD can together hold as many as 100 user attributes at any given point in time. Further, these can also be delegated to an external customer relationship management or loyalty boosting software of database source. It easily integrates with the external customer data sources allowing easy segregation of the APIs and the customer data. This also ensures a higher level of data security.

Profiling in a Progressive Manner

Azure AD enables the customers to complete their initial transactions in the fastest possible ways. The customer doesn’t have to provide too many details in the beginning and hence, he or she engages faster. The application performs on the basis of the minimal information from the user. The application is intelligent enough to collect more data from the customer on future sign-ins.

Top Benefits of Using Azure AD as a SaaS Bootstrapper

Value for Money

The application gives you higher efficiency and returns on investment. This happens because you pay only for the services that you have chosen. You do not pay extra.

Hardware Free Usage

The application does not demand the use of any form of hardware and hence, you are freed up from maintaining any redundancy, hardware downtime, etc.

No Maintenance Needed for OS

As far as you’re using the SaaS components, you would not need to get into the conundrum of updating or upgrading the operating system.

Configurable Scaling of Resources

This happens as Azure AD allows excessive time available for computing as per the need for web infrastructure. The resources automatically come down as the need goes down again.

Better Security

There is a need for assuring security not just for communication between components but also for the security of physical components.

Self Service Features

These features help save the crucial and precious time of both – the developers as well as the users. In addition, you are able to solve a lot of costs. The password management feature, for instance, is a highly laudable feature around this.

Key Protocol and Token for Azure AD

Azure AD works by supporting the OpenID connect protocols for user journeys. The application performs authentication by issuing requests to the user on the journey. These token help access the claims and validate the secure access to resources.

The features further supported by Azure AD and its token include seamless user experience, customer identify protection, localization, and application of intelligent business logic.

Different Types of Applications that can be used with Azure AD

Web Applications

All web applications are hosted on the server and can be accessed via a browser. The security token basically represents the user’s identity. It provides all the information about the user and works effectively around it.

Web APIs

These work essentially by using the token for the verification of APIs called the information extraction or encoded tokens.

Mobile and Native Apps

These applications mostly demand back-end APIs to support them. To effectively run these alongside Azure AD, you can involve customizations to a certain degree. These are done through management experiences.

Additional Reading

Azure Active Directory Business to Consumer (AD B2C): what you need to know
Benefits of Azure Active Directory
Technical and feature overview of Azure Active Directory B2C

Summing Up

Azure AD is one of the best choices for customer-based business models as they offer an ultimate UX and also enable development and computing the lowest cost. The scalability and up-gradation are much easier in this too. However, the limitations can still be seen in terms of the authentication processes. It still uses the legacy authentication system. Also, there may be occasional hiccups around the firewall exceptions causing friction around the inward traffic. Some application types are still unsupported by Azure AD.

If you would like to add anything, your comments and suggestions are welcome. If you have questions, rather, we’d be glad to address them. Connect with us through the comments section below.

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